It’s Rita’s time! The singer does not forget about her main activities but manages to appear in ad campaigns for fashion and beauty-brands: only 23 years old, she has managed to collaborate with famous names from the music industries Drake, Jay-Z, Snoop Dogg, but she also conquered the fashion Olympus. If last season she was invited to advertise for an iconic American brand like Donna Karan New York, now Rita appeared in the Fall 2014 ad campaign of Roberto Cavalli.
The singer is transformed into a modern day Marilyn Monroe in the Italian brand’s campaign, which has been unveiled for the first time today. “RitaOraForCavalli Finally it’s OUT! Madonna Mia!!” said Rita. “I love you @robertocavalli @eva_cavalli This collaboration is a huge Honour.” Lace, jewels and evening dresses addorned Rita’s body for the shoot.
Shot by emerging fashion photographer Francesco Carrozzini – Italian photographer, son of Vogue Italia’s editor Franca Sozzani, and, by the way, the new boyfriend of Lana Del Rey – in New York at Pier 59 Studios, the imagery aims to bring to mind “the irresistable appeal of a first date”, as directed by the designer’s wife, Eva Cavalli.
“A captivating combination of magnetic and intriguing gazes with a glamorous and sophisticated attitude,” reads a release from the brand. “[Rita] conveys through images the emotion of seduction… enchanting the lens with strength, charisma and a modern femininity.”
With her white blonde hair swept into blown-out curls, the singer showcases a selection of pieces from the new Fall/Winter 14 collection – think flowing maxi gowns, bold printed suits and the designer’s signature heavily embellished dresses – plus metallic, leather and studded accessories, including the maison’s new hero bag, Regina (below).
“The Regina represents the continuation of a lasting love story for the refined Cavalli leather tradition,” says the designer. “A bag which contains everything, for a woman who never forgets that personality is the most glamorous accessory of all.” …The perfect portrait of a woman like Rita 😉
