Following an announcement made last month that Cara Delevingne would be this season’s face for British High Street giant Topshop, a first look at the campaign has been released today.
The ads is shot in London by renowned photographer Alasdair McLellan and styled by Topshop’s creative director Kate Phelan. “Cara is a true Topshop girl,” says Kate. “Her style is confident and playful and she can be sophisticated and chic as easily as she can be cool and casual. Putting her spin on everything she makes the Topshop collection her own. Her uninhibited natural energy is intoxicating, she is free-spirited and fun.”
The Autumn/Winter collection lands in stores and online from August and the brand described the items in the collection as “hero pieces with go-anywhere appeal”.
“It is fitting to have a fabulous, young British star such as Cara at the epicentre of our campaign,” says Sir Philip Green. “I am hopeful and confident that this will be the beginning of another strong relationship for Topshop.”
To go with the new shots, Topshop have also launched a behind-the-scenes playful video of the shoot, which sees Cara (and Cecil the bunny) packed with balloons camera trickery and plenty of exuberant energy.
Cara’s first appearance for Topshop was in 2010 when she featured in a campaign video alongside Kate Moss and the 21-year-old has strutted her stuff down the Topshop catwalk many times since.
Topshop and Cara also made history together at London Fashion Week when the model live-streamed from the runway by carrying a Google-cam concealed in her handbag. She also had a YouTube moment backstage at Topshop Autumn/Winter 2013 catwalk show when a clip of her performing the Harlem Shake went viral. It’s now had over 1.6 million views on YouTube.
The fashion gems Cara can be seen modeling include a fur-trimmed Martha parka (£98), animal print skirt, biker jacket, thigh-high boots, chiffon shirt and statement sequin and feather cocktail dress. Unfortunately for consumers round the world, the boho hair, sexy brows and perfect pout are the model’s own 😉
Delevingne – who is a two-time Victoria’s Secret model – has fronted campaigns for British labels including Mulberry and Burberry, as well as international brands from DKNY to Yves Saint Laurent.
I can only hope that her design skills – honed at Mulberry and with a capsule collection for DKNY – will inspire Philip Green to enlist her to create a Kate Moss-style collection for the high-street brand.
