After the news was announced last month, Givenchy has released its Dahlia Divin fragrance campaign starring Alicia Keys. Shimmering in a gold dress with barely there makeup, the new face of Givenchy and wife to American music boss Swizz Beatz, looks stunning! Keys told WWD “This scent is grounded, but still has a femininity that is very earthy, and I love that”.

The perfume, which was developed in-house by Givenchy perfumer François Demachy, combines notes of jasmine, mirabelle plum, patchouli, vetiver and sandalwood.
The Dahlia Devin concept is to celebrate women as modern-day goddesses, something that Keys relates to wholeheartedly: “As women, we are very diverse – but strong and passionate.”

The fragrance is set to launch in September, 2014 and Dahlia Devin eau de perfume will be available in three sizes: 30 ml. for $65, 50 ml. for $90 and 75 ml. for $110.

In addition to being an obvious plus for Givenchy, Alicia is also juggling several hats in singing, writing songs, producing albums, running her Chelsea studio, partnerships with Reebok and Blackberry as well as her new love and vision for directing. “Women have always done so much, been a part of a lot of different things. Everything I do, I have a real passion for it,” she assured.