Balmain designer Olivier Rousteing announced last night on the red carpet that the fashion house would be the next in line to collaborate with fashion retailer H&M.

Yesterday night, live at the Billboard Music Awards the creative director of Balmain, together with his friends Kendall Jenner and Jourdan Dunn, took the red carpet and the collaboration was made official: they were all dressed in Balmain x H&M – revealing the first pieces of the collection. Through social media, H&M and Balmain invited their fans to join a movement of togetherness with: #HMBalmaination.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.

H&M confirmed the news on Twitter: the collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.

Via H&M official twitter account

 “We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.

Watch the official announcement video here below and see the collaboration logo as well.

This collaboration follows Alexander Wang for H&M, which debuted last fall and continues the H&M tradition:  from Karl Lagerfeld kicking things off in 2004, to Olivier Rousteing’s Balmain collection for 2015, it’s hard to believe that H&M’s designer collaborations started over 10 years ago.

Stay tuned and get ready for #HMBALMAINATION

Olivier Rousteing with Jourdan Dunn and Kendall Jenner wearing the Balmain for H&M collection at fittings before the Billboard Music Awards in Las Vegas.