Top model Behati Prinsloo has landed the campaign for Juicy Couture’s new scent called ‘I Am Juicy Couture’ lensed by Sølve Sundsbø. The fragrance comes out in summer 2015 as the new pillar of Juicy Couture perfume collection. It targets the generation called “millennials”, designed for independent, unapologetic and rebellious girls, just like the Victoria’s Secret Angel who smolders with a red lipstick shade while holding crushed flowers in her hand. Behati wears a sexy cut-out top and chunky gold bracelet in the image.
The floral – fruity composition starts with juicy accords of raspberry, pomelo and passion fruit. The heart is a floral bouquet of gardenia, heliotrope, sweet pea and rose de mal. The base consists of soft musk, warm woods and amber. It is developed in collaboration with perfumer Dora Baghriche-Arnaud.
The bottle is designed by Paul McLaughlin. The scent is available as 30, 50 and 100 ml Eau de Parfum, with 10 ml rollerball edition and shimmering body lotion.
