As has been rumored for months, tonight’s Emilio Pucci show will be Peter Dundas’ last for the brand. Dundas stepped into the role of creative director in 2009, taking the helm from Matthew Williamson and bringing new life and relevance to the label. His groovy yet romantic aesthetic was paired with plenty of sex appeal, making his designs a favorite of the daring among the fashion set—both Poppy Delevingne and Anja Rubik opted for dresses from the house for their weddings.
Reasons for the split have yet to fully emerge. A successor is expected to be announced soon. Ex-Schiaparelli designer Marco Zanini has been among those rumored to be in contention. According to our sources, Pucci has been in active discussions with Massimo Giorgetti of MSGM. That would suggest the company wants to move in a younger, less sexually provocative direction, which would be in keeping with a hiring trend we’re seeing at other houses…
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