Earlier this year, Burberry shared that Kate Moss and Cara Delevingne would pose together for the first time in an advertising campaign for its “My Burberry” fragrance. And now, the British brand has released the images photographed by Mario Testino and video features the song ‘I Put A Spell On You’ performed by Jeff Beck and Joss Stone.

In the campaign imagery Moss and Delevingne are pictured sitting alongside each other with a giant fragrance bottle. Captured in black and white, the two English beauties impress in trench coat looks and with their smoldering features. While the promotional film features the models spraying the fragrance on each other dressed in classic Burberry trenches which they strip off and take shelter under when it begins to rain.

On working with Moss for the first time Delevingne said: “Kate has such a presence and she has a great sense of humor and style.”  “We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great. I’ve always admired Kate.”

Created by Christopher Bailey, the My Burberry fragrance which is in stores from today is inspired by the iconic trench coat.  “My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trend has to be outstanding in every way” said Bailey.

For the first time audiences will be able to participate in a fully personalised and interactive campaign: customers can get their My Burberry fragrance personalised with initials online at burberry.com and at selected stockists. Using innovative smart phone technology customers will also be able to interact with the marketing campaign, television commercial and in-store projections by personalising the campaign to include their initials.

Both Kate and Cara have appeared in multiple ads for the label (Cara most recently in the fall 2014 campaign), but what a feat to see them together.

The composition of the new fragrance My Burberry opens with sweet peas and citrusy notes of bergamot leading to geranium, freesia flowers and golden quince in the heart. The fragrance is rounded up with patchouli in the base, joined with Damascus and Centifolia rose! The perfumer of the composition My Burberry is Francis Kurkdjian.

Kurkdjian said the fragrance was inspired “by London, an urban garden. You have the vibrancy of the city, so it is something contemporary. You have the garden. You have the flowers…and the art of gardening, which is very important for the British. The flowery aspect of the perfume comes from that idea of the garden after the rain. You have the lush wetness. You have the soil. You have the earthiness. All of these feelings.” As for his choice of notes, he said he wanted to evoke “the feeling of the light of London: clouds, wetness, rain, flowers.” He said the main flowers are roses and freesia, “which is a little bit spicy and adds brightness. Then geranium leaves, which give an herbal, almost minty, vibrancy to the perfume. Then from the back note, there are patchouli leaves and quince—a fruit that is between a pear and an apple. Very British. It is not fruity, fruity. It is fruity floral. Then on top you have linen and bergamot,” he said.

The fragrance borrows elements from the label’s classic trench for its honey-coloured bottle and a hand-tied ribbon made from English-woven gabardine, a throwback to the coat’s original fabric.

You can go behind the scenes on the campaign shoot here below:

Discover the new My Burberry Eau de Toilette campaign, starring Kate Moss and Cara Delevingne here below:

Updated July 3rd, 2015