Alexander McQueen revealed their Victorian-esque fall 2015 ad campaign, shot once again by iconic photographer David Sims, after being inspired by his images of budding, blooming and decaying roses.

The powerful and emotive images are framed by a thick blood red border – the same colour that brought life to creative director Sarah Burton’s collection. The images, shot in a London studio, focus on femininity and individuality.

New faces in the campaign include the models Ruth Bell, Julia van Os and Jamilla Hoogenboom and the first three photos have been released yesterday and the last three are to launch over the course of the remaining month.

The ads will be on the brand’s website, social media platforms and in the September issues of publications including American and British Vogue, W and Interview.