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Italian designer Giambattista Valli will launch a second ready-to-wear lineat Milan Fashion Week in September called Giamba (his nickname). ”It’s another side of the same coin,” says Valli to Vogue UK. “There is also an underground and sexy side in me and in my designs that you will see in the Giamba line. I’ve been thinking about it for a while and waited for the right time, and now it’s matured. I am really very happy. I feel the need to dress women in general, and Giamba is a little more intimate.”

giambattista_0Giambattista Valli Spring 2014 Couture backstage: Jessica Le Bleis, Cindy Bruna, Giambattista Valli and Anna Ewers [Getty]

On showing the collection in Milan instead of in Paris where he currenly shows his ready-to-wear and couture collections, Valli told WWD: “France has given me a lot, but so has Italy and a part of me is returning to the country.”

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Elena Tod, Irina Liss  and Auguste Abeliunaite  for Giambattista Valli – Spring 2014 Couture

Born in Rome, the Italian Central Saint Martins graduate owns all of his label and has recently set up GBO, a company established in partnership with entrepreneur Mario Bandiera, to help him manage the growth and distribution of both Giambattista Valli and Giamba in 500 stores worldwide. Another of Bandiera’s companies, BVM SpA, will help handle production of Giamba.

VAL_0641.450x675Finale Giambattista Valli – Spring 2014 Couture

I guess we’ll have to wait until September to find out… Stay tuned for the big exciting reveal! 😉

Photo: Yannis Vlamos / Indigitalimages.com

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