Versace has rolled out their women’s and men’s Fall/Winter 2015 campaigns: Karlie Kloss, Caroline Trentini, and Lexi Boling star in the ads, which were shot by Mert Alas and Marcus Piggott, bringing together the strong (and sophisticated) side of the Italian label. Did we mention that the clothes feature playful primary colors? Donatella Versace is all over it.

“My new campaign is pure Versace, remixed and revolutionized. The power of color, cut and the new #GREEK motif speak for themselves”, Donatella Versace told WWD.

Lexi Boling, Karlie Kloss and Caroline Trentini in Versace’s Fall/Winter 2015.

On the men’s side, models River Viiperi, Oliver Stummvoll and Alessio Pozzi wear pieces that show of the tailored silhouette that the brand’s clothes exude. The set is simple but striking, with mods posing against ladders in front of a concrete wall. “The Versace man stands alone in his strength and stature. The new campaign is all about the tailoring that defines him, and the energy that pushes him forwards,” she told WWD.

The brand’s spring 2015 ad campaign, which launched in December, starred iconic pop star Madonna. The black-and-white photos were also shot by Alas and Piggott.

“It’s always exciting to be dressed head to toe in Versace and experience first-hand Donatella’s vivid imagination and passion that she has created for this collection,” Madonna told The Telegraph.

Madonna for Versace SS15 Ad Campaign by Alas and Piggott

This was the 56-year-old’s fourth ad campaign for the brand. Her first Versace ad launched back in 1995.

“Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015,” Donatella Versace said.

Previously Angelina Jolie, Jennifer Lopez and Blake Lively have all posed for the brand. Lady Gaga starred in Versace’s spring 2014 campaign.