October is Breast Cancer Awareness Month, and in honor of the cause, British designer Stella McCartney has created a pink line of lingerie in order to remind women to do self exams when they get dress. None other than supermodel Kate Moss is the star of the campaign image photographed by Mert & Marcus. The image features the model pulling down her bra on one side to reveal a pink ribbon–a symbol for Breast Cancer Awareness.
“The main idea was to create something that initiates awareness for women to keep healthy. So we decided to make something stylish, with an eye catching pop of color so that even just opening your drawer and even if you see it and don’t wear it, it’s a reminder,” the designer says in the press release.
McCartney noted that “Kate is a strong feminine woman with a daughter and a husband; a strong family unit. For her it was important to bring awareness to this campaign to keep families together. Women are an integral part of the family unit, they keep and hold families together and are a source of strength.”
Profits from the worldwide sales of this lingerie set will will be donated to The Linda McCartney Centre in Liverpool, (part of the Royal Liverpool University Hospital) helping to fund a new mammography suite there.
The collection will be available at Stella McCartney stores, select department and specialty stores worldwide and online you can shop the lingerie set here > http://bit.ly/1rGsTjC
Ladies, check your body regularly and please get tested!
Read Stella’s full interview about the project here > http://bit.ly/1rL1EVt
