While we patiently wait for Lily Donaldson‘s Fendi ad starring Kendall Jenner to drop, the British beauty is revealed as the new face for ESCADA‘s chic and minimal campaign for Autumn/Winter 15. 

The campaign marks the beginning of ESCADA’s new refined direction on the eve of their 40th anniversary, with a fresh, clean and atmospheric campaign shot by photographer Daniel Jackson and styled by Char Pilcher.  Donaldson is featured wearing ladylike designs including a shimmery metallic dress, skin-tight trousers, and a furry pink jacket that will make a great statement piece as it transition from fall into winter.

Donaldson also models pieces from the brand’s handbag collection including a white and black printed clutch, and ESCADA‘s ML40 bag, a celebratory accessory created to mark the brand’s 40th anniversary and founder Margeretha Ley.

Lily looks the epitome of sophistication, poise, grace and luxury – all the traits ESCADA has conveyed in their clothing throughout the years.