Jacobs has teamed up with Sephora Originals to launch an ambitious color cosmetics collection called Marc Jacobs Beauty.
Jacobs has designed everything from couture to Coke cans, infusing each with a sense of elegance and whimsy. He brings the same design sensibility to his new beauty collection, which will debut on Aug. 9 exclusively at Sephora, sephora.com and select Marc Jacobs stores. The introduction of Jacobs’ collection will mark the first time Sephora has launched a brand simultaneously in all freestanding Sephora stores across the U.S. and Canada. It is also the brand’s largest proprietary brand launch in terms of units — and its first global launch, with plans to stretch across Europe and ultimately reach China.
Credits: WWD, Photo by George Chinsee
“I’m surprised by how delighted I am with the results,” the designer said during an extensive interview with WWD earlier this month. “Now I want to see what the customer thinks. That’s the ultimate.”
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