Mido’s organizers chose the Big Apple to present the upcoming International Eyewear Exhibition to be held in Milan’s Fiera Milano-Rho on February 27th-29th, 2016 and announced the debute of ‘More!’, a new satellite area of the established MIDO Design Lab, and a new social media strategy.

“We decided to present Mido in New York City, because the U.S. is the world’s first reference market for the eyewear sector, with a 25 percent share of exports by Italian companies, experiencing a 31.9 percent increase in the first half of 2015, compared to the prior year’s first six months,” said President of Mido and Anfao, Cirillo Marcolin.

Along with Federica Andreoli, Communication Manager, Marcolin discussed today’s customers attitudes and values measuring the results of Mido’s “Consumer Behaviour Monitor” created by FutureConceptLab.  In addition, Fashion and Beauty Expert And Founder Of Glam4Good, Mary Alice Stephenson, provided an overview of fashion and eyewear trends.

The show will emphasize its new communication strategy which involves communities and will include initiatives for visitors and exhibitors so that Mido will be a unique experience also on social media. The Internation Eyewear Exhibition will communicate using social profiles and posting on such platforms as Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIn and Flickr.

In addition to “More!”, the new exhibition space showcasing new creators of artisan eyewear, creative technology and innovation, the show areas will include Fashion District, Lenses, Tech and the Fair East Pavilion.

The 2016 event will again feature the BESTORE Award – an international jury of industry leaders and trend setters, experts in marketing and visual merchandising, will choose the store providing the best shopping experience – and the BESTAND Award, which enables the visitors to choose the most interesting booth in the exhibition in terms of originality, innovation and interaction.

…Mido, Never Ending Wonder…