The British fashion house has joined forces with Google to launch ‘Burberry Kisses’, a new digital experience which allows you to send kisses all over the world, in a nod to the Fall/Winter 2013-2014 Trench Kisses collection.
The site, kisses.burberry.com (accessible on smartphones and the browser Google Chrome) was developed by the internet giants to allow users to send a kiss, accompanied by a few words to the person of their choice. The concept is a nod to Christopher Bailey‘s 1960s-inspired, love-heart dappled fall-winter 2013-2013 collection, Trench Kisses. Using a webcam or the touch screen of a smart phone, press your lips to the screen before choosing from five lip shades including nude, deep purple and a very Hollywood red to make the lip-print your own. With the sounds of Misty Miller’s Evergreen Love playing in the background, the sender can follow the progress of their kiss and share the experience on social networking sites. Whether sent from London to New York, or Paris to LA, all the kisses sent so far can be viewed live on an interactive globe that illuminates their journeys.
Credits: Burberry, Google, Vogue UK
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