Victoria Beckham appears to be the big winner coming out of New York Fashion Week.
According to data from ListenFirst Media, Victoria Beckham came out on top as the designer with greatest “engagement” on social media during NYFW with her February 14 show.
New York Post reported that data collected shows that Beckham earned a digital engagement rating of 1,337,169 for her Valentine’s Day show, which is significantly more than anyone else on the list. The report put Victoria Beckham’s impact off the charts compared with the runner-up: the English designer was able to beat out fashion and consumer stalwarts like Michael Kors (No.2 with digital engagement rating of 864,913), Calvin Klein (No.4) and Tommy Hilfiger (No.7 with high quality Insta-engagement), even beating out retail and fashion’s biggest ego, Kanye West, and his much-hyped Yeezy line (No.3).
Image via Victoria Beckham instagram account
A report of Business Insider said that ListenFirst attributed Beckham’s success at NYFW to several factors including “celebrity star power” and massive fan base on a collective 21 million fans through Facebook, Twitter, and Instagram. The company also pointed out that the success and ability to hook people online was fuelled by Beckham’s initiatives to add more engaging social media posts during the fashion week, whether it was her time lapsed videos or the photo of her daughter, Harper. It essentially gave consumers access to her world.
Moreover, Beckham’s social media explosion was helped by her husband, David Beckham, and the rest of the family attending the show, adding extra interest.
ListenFirst Co-CEO and Co-Founder Jason Klein said in a statement that the results from digital engagement surrounding New York Fashion Week are fascinating. “It shows yet again how social media in particular can bring something so exclusive to the masses. You no longer have to be front row to be engaged with these top designers,” he added.
In an article of The Independent, fashion editor Alexander Fury salutes Beckham for her transformation from a Spice Girl to a respected fashion designer. He said that the former popstar has successfully evolved from a fashion victim to a style victor. “The fashion industry seems to have taken Victoria Beckham to its heart… Victoria Beckham is taken seriously because she takes fashion seriously,” Fury wrote.
“I’m never going to be ‘angry’ when people mention my past, I mean it is what it is … but people don’t mention the Spice Girls so much now,” Beckham said in an interview with LOVE magazine, via The Independent. “People do consider me a relevant fashion designer and the brand being incredibly relevant – and that’s great.”
Fashion has always been what Victoria Beckham loves most. “It wasn’t until after the Spice Girls that I could really knuckle down and I was in a position to do what I really wanted to do,” she said, according to The Independent. “Which was fashion.”
Combine that with social media skills, and you have a fashion week winner 😉
Image Courtesy of Victoria Beckham
